Century-plus-year-old Kohler Energy has officially rebranded under a new corporate name, Rehlko.
Under the rebranding, announced September 17, Rehlko will continue operating as an independent enterprise.
The company became a stand-alone entity in May 2024 when Platinum Equity completed a transaction with Kohler Company to establish then-Kohler Energy as a standalone business. Platinum Equity is the majority owner of Rehlko with Kohler Company remaining an investment partner.
Company officials said it will continue to provide control, resilience and innovation through a comprehensive range of energy solutions, including power generation, energy storage, and renewable energy technologies, among others.
Rehlko operates a broad portfolio of leading businesses including power systems, engines, uninterruptible power, home energy, Clarke Energy, Curtis Instruments, and Heila Technologies.
“We are embracing our future as an independent company with the new Rehlko brand and celebrating our legacy and our commitment for tackling the most complex energy challenges, and the values that guide everything we do and stand for,” said Brian Melka, Rehlko chief executive officer.
“Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention, and resilience that have been – and will remain – the hallmarks of this organization in addressing the ever-evolving distributed energy needs of the marketplace.”
Added Chief Brand and Sustainability Officer Francis Perrin: “This rebranding is more than just a clever name change. The letters that comprise the name Rehlko reflect our 100-plus years of rich heritage under the Kohler brand and represent a bold step forward in our journey to continue building and powering a sustainable energy future.
“Our new brand repositions our business at the forefront of innovation and energy resilience technology and showcases our proven ability to deliver to our customers with the energy reliability and control that they demand and require. The Rehlko brand is more focused and purpose-driven than ever before.”
Kohler Power Systems and Kohler Engines will lead the enterprise portfolio brand transition by officially becoming Rehlko branded by the end of 2024.
Source: Kohler